Steve’s Reading Room



“I read a lot. There is so much good information out there about industry news and market trends—too much, really. But, every now and then I run across something that is truly worth the time it takes to read it. And some things that are so good I wish I’d written them! It’s just those pieces—the cream of the crop—that I’ve posted here for my fellow advisors to read. I know your time is valuable, and it’s with that in mind that I invite you to join me in the “reading room.” Visit often!” — Steve Kerns, CEO & Founder of InsurMark


Hate Them or Love Them, But Please Understand the Facts.

“Lots of factoids here that would make an excellent client presentation.” SK
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Life Insurance

Don’t Keep Your Policy Under Cover

“Advice on how to keep life insurance policies safe.” SK
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Social Media & Online Marketing

A LinkedIn Employee Dishes On How to Dominate the Network

“I shared this with InsurMark’s staff and now I’m sharing it with our advisors. Good stuff!” SK
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Branding, Marketing & Practice Management

Most Financial Advisors Use Business Coaching Services

InsurMark has a team of experts, skilled at practice management and marketing. Call your consultant and take advantage. SK
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Trends & Market Data

Diversity Brings Opportunities

“Ethnic groups and women represent the future and opportunities for advisors who are prepared.” SK
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The Best Bond Alternative No One is Talking About

“This article echos what InsurMark’s RIAs tell us.  That FIAs are an excellent bond alternative in the current low-interest-rate environment.” SK
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Retirement Planning

Don’t Let Clients’ Money Die Before They Do; Avoid Longevity Risk

“This article explains that the traditional 4% rule no longer applies.” SK
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Steve has many more articles to share about trends, social media, prospecting and more.
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