stevekernsSTEVE’S READING ROOM

CEO STEVE KERNS’ PERSONAL PICKS OF WHAT EVERY ADVISOR SHOULD KNOW…

“I read a lot. There is so much good information out there about industry news and market trends—too much, really. But, every now and then I run across something that is truly worth the time it takes to read it. And some things that are so good I wish I’d written them! It’s just those pieces—the cream of the crop—that I’ve posted here for my fellow advisors to read. I know your time is valuable, and it’s with that in mind that I invite you to join me in the “reading room.” Visit often!” — Steve Kerns, CEO & Founder of InsurMark


Prospecting

Hate Them or Love Them, But Please Understand the Facts.

“Lots of factoids here that would make an excellent client presentation.” SK
Read more.


Life Insurance

Don’t Keep Your Policy Under Cover

“Advice on how to keep life insurance policies safe.” SK
Read more.


Social Media & Online Marketing

A LinkedIn Employee Dishes On How to Dominate the Network

“I shared this with InsurMark’s staff and now I’m sharing it with our advisors. Good stuff!” SK
Read more.


Branding, Marketing & Practice Management

Most Financial Advisors Use Business Coaching Services

InsurMark has a team of experts, skilled at practice management and marketing. Call your consultant and take advantage. SK
Read more.


Trends & Market Data

Diversity Brings Opportunities

“Ethnic groups and women represent the future and opportunities for advisors who are prepared.” SK
Read more


FIAS

The Best Bond Alternative No One is Talking About

“This article echos what InsurMark’s RIAs tell us.  That FIAs are an excellent bond alternative in the current low-interest-rate environment.” SK
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Retirement Planning

Don’t Let Clients’ Money Die Before They Do; Avoid Longevity Risk

“This article explains that the traditional 4% rule no longer applies.” SK
Read more.


Steve has many more articles to share about trends, social media, prospecting and more.
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